"Juniper Ridge founder Hall Newbegin is a modern day John Muir. Along with colleagues Obi Kaufmann and Tom Accettola, Hall led Tom and I and an entourage of fellow nature enthusiasts on a hike that would forever change how I experience the wild." March, 2014.
"Hikers and wilderness enthusiasts share a bond that goes beyond location and topography. They possess a profound ability to extract vivid narratives from their natural surroundings through sharp, refined senses and an appreciation for quiet and solitude." March 2014.
"While we walked around the neighborhood collecting raw materials for him to craft with, he explained how his love of hiking turned into a full-fledged fragrance company. It turned out to be such a great story, that we thought he should tell it himself in this, our very first perfume podcast." March, 2014
"The forest floor is covered in needles and branches, not grasses and brush. Above, the redwood canopy rises eighty, maybe a hundred feet to the sky. The wind sweeps the exalted leaves, but at the base, it’s calm and quiet." March 2014
"For one of my favorite stories in Issue No. 14, “Call of the Wild,” we followed the Juniper Ridge crew on a harvesting expedition into the forests of California. In this last look behind the scenes—a few weeks ago we shared outtakes that didn’t make it into the magazine—today we’re sharing this short film shot by Thayer Allyson Gowdy while she traveled along with the folks from Juniper Ridge." March 2014.
"We stop for lunch on a hillside, surrounded by Bay Laurels, Coyote Brush, Yerba Buena and Coyote Mint. There’s Doug Firs scattered, and ferns grow in the shade of the firs' canopy. Tom leans over, “Smell my notebook.” It’s rich with mountainside. There’s full sun on the hillside. It overlooks the valley that continues down to the blue, shimmering Pacific. " March 2014.
"I didn't know anything about perfume or luxury products. I've never worn perfume but I've always seen the world through my nose. When I was out in the woods, I’d smash up a handful of redwood needles and just have that smell in my face." March 2014.
"Big Sur is like that—it has a way of grabbing you and never letting go. There are the views—its dramatic meeting of the mountains and sea—but there is also its scent: coastal sage, redwood canyons, kelp, and sea air." February 2014.
"Ecouterre tagged along with Juniper Ridge for an afternoon of hunting wild fragrance ingredients in the heart of Williamsburg, Brooklyn." February 2014.
"To unlock the fragrance from the plants, we use some very old-school perfume-making techniques," admitted Kaufmann. "This includes steam-distillation of essential oils, alcohol tincturing, and direct-oil infusion." January 2014.
"At their Brooklyn pop up, a photobooth-sized Transporter, inspired by Dr. Who, will take you from the city to nature in no time. Inside, there are photos of the places Juniper Ridge travels to for botanicals, and visitors are able to try each fragrance to find their favorite." December 2013.